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How much does a storefront sign cost in NYC?

These are real prices from our Brooklyn shop, the same numbers you see when you design a sign on our site. Pick your sign below or open the configurator for an exact price in a minute.

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All prices are before NYC sales tax (8.875%), without installation or a permit. They come from our online calculator and update when our rates change.

Channel letters, lit from the front

Example: a five-letter name like PIZZA, aluminum letters with LED, mounted flush to the wall.

Letter heightPrice for 5 letters
12″$1,528
18″$1,731
24″$2,134
30″$2,590
36″$2,943
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Halo-lit channel letters (light behind the letters)

Example: a five-letter name like PIZZA, aluminum letters with LED, mounted flush to the wall.

Letter heightPrice for 5 letters
12″$1,328
18″$1,981
24″$2,284
30″$2,990
36″$3,543
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3D letters without lighting

Example: five letters, no lighting, mounted to the wall.

Letter heightPrice for 5 letters
12″$297
18″$428
24″$495
30″$565
36″$632
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Lightbox (cabinet sign)

LED-lit box with your printed graphics.

SizePrice
4 × 2 ft (48″ × 24″)$750
6 × 3 ft (72″ × 36″)$1,466
8 × 4 ft (96″ × 48″)$2,344
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Flat aluminum sign with a frame

Framed aluminum panel with cut vinyl graphics.

SizePrice
4 × 2 ft (48″ × 24″)$225
6 × 3 ft (72″ × 36″)$475
8 × 4 ft (96″ × 48″)$825
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Blade sign (double-sided, sticks out from the wall)

Double-sided sign on a wall bracket.

SizePrice
2 × 2 ft (24″ × 24″)$570
2.5 × 2.5 ft (30″ × 30″)$807
3 × 3 ft (36″ × 36″)$1,093
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Window vinyl lettering

Cut vinyl lettering for a shop window.

SizePrice
2 × 1 ft (24″ × 12″)$19
4 × 1.5 ft (48″ × 18″)$55
6 × 2 ft (72″ × 24″)$109
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Why letter signs are priced per letter

A channel letter is a small piece of metalwork: its sides are bent, welded and lit one by one. The cost grows with the height and the number of letters, so we price each letter by its height instead of by square feet.

Boxes and panels (lightboxes, flat signs, blade signs) are priced by their face area, because that is what the material and the printing cost.

What changes the price

Letter height and the number of letters, script fonts, premium colors like gold or bronze, mixing several colors or fonts, the lighting type and the way the sign is mounted (flat to the wall, on a raceway or on a backer panel).

Installation depends on the height and the wall. A NYC sign permit is needed for bigger and lit signs on many streets: our free permit check tells you in a minute.

How to get your exact price

Open the configurator, type your business name and pick the sign: the price updates as you go and you can order online. If you send a photo or a note, we confirm the final price before you pay.

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